All content is delivered through bite-sized videos, downloadable templates and guides, and short quizzes to help you learn faster
You have a few years of experience but never had formal training. You want to fill in the gaps with real-world knowledge from someone who has lived in your shoes.
You're not a PM yet but looking to get into product management. You want to learn the PM skills but don't want to spend thousands on a course yet.
You're doing the Product Manager job but don't have the product management title. You want to do the job and learn the product skills.
Our modules are designed for you jump in and out so you can learn whilst you work
In this topic, we'll first help you understand what the Product function is responsible for. Then we'll dive into the role of a Product Manager and understand how they can contribute to this function.
We'll also discuss the difference between the different types of Product Managers (e.g. B2B vs B2C, physical vs digital products, Startup PM vs Corporate PM).
The topics we'll cover:
In this course, we'll teach you the end to end process from discovery, to delivery and day to day management of a Product.
We'll also overlay the product process across the product lifecycle, so you know what to do at the right time. Topics we'll cover:
Are you overwhelmed with Product ideas and product requests from the company? If yes, this s the topic for you. In this class, we teach you how to generate product ideas and how you can say "No" gracefully to your stakeholders.
Setting up objectives is one of the hardest topics in Product Management. How do you use OKR's? When is the best time to use Top Down metrics vs Bottom-Up metrics? How do I write goals that can be communicated easily? This is what we'll cover in this topic:
"Assume" and you'll make an ASS out of U and Me". Assumptions are the killer of businesses and responsible for the bad product in the market.
To be a great PM, you need to break down your ideas into Problem, Solution and Business goals. Then highlight all the assumptions in the idea so you can test them systematically. Topic we'll cover in this topic is:
You can't be a great Product Manager until you are comfortable speaking with your customers on a regular basis.
In this topic, we'll show you how you can find the right customers to speak with, how to conduct a fair interview, and how to summarise your learning using personas. The topics we'll cover are:
"If you know yourself and your enemies, you'll win all your battles" - Sun Tsu from the Art of War.
This quote is what market research is all about. You need to understand the market dynamics of your product and gain market share from your competitor's blindspots.
In this topic, we'll cover:
The term MVP is confusing. Every business has its own definition, and every product team use it differently.
- “Is a landing page an MVP? Or a beta product an MVP?”
- “Is MVP an experiment?”
- “I don’t have any technical skills, can I still build an MVP?”
In this topic, we'll debunk the myths around MVPs and how to use it properly. Topics we'll cover are:
So you’ve spent the past few weeks talking to customers, doing market research and you’ve landed on an idea that solves a real need. Now what?
In this topic, we’ll talk about the end to end process of turning insights into customer needs and how to map our features for your product. The topic we'll cover are:
Prioritisation is tricky — it’s a constant balancing of what your business wants, what your customers expect, and what your team can realistically deliver in a short amount of time. Not easy!
But don’t worry, in this topic, we’ll talk about the 3 step process to prioritising features for your MVP and how you can take your team on the product journey. Topics we'll cover:
Design is an Iterative Process. Great designs require multiple iterations to get created. It’s unlikely for a design to be right on the first go.
From my experience, even for simple features, it takes at least 3–5 iterations before it gets into coding. In this topic, I'll show you the end to end process on how to create great designs and PM's can work with designers properly. The topics we'll cover:
A product strategy is a high-level plan that describes how your product intends to achieve your companies goals.
The strategy paints a picture of what the future might look like, the current landscape, and provides a solution to a validated customer problem.
A great product strategy is stubborn on vision but flexible on details. It’s stubborn on the business goals and the customer problems, but flexible to cater for changes in market, timing and product scope. In this topic, we'll cover:
Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour.
A great roadmap ensures the product team understand what they are working towards, by aligning the product to the company’s short term and long term goals.
In this topic, we'll show you the end to end process of creating a product roadmap, what you need to do, and I'll show you a real-life demonstration using Aha and ProductBoard. Topics we'll cover are:
In these 3 topics, we'll help you understand how technology products work by giving you a crash course on Tech 101. Then we'll show you how you can lead a tech team and fight bugs in your day to day job. Lastly, we'll talk about how you can learn Agile, the proper way! The topic we'll cover are:
More courses beyond Core Product Management skills to manage your Product Career.
Your Product resume speaks a thousand words about you.
Do you have the right experience? Do you have the right product mindset? Are you a good communicator? Do you have a personal brand that's attractive to the hiring manager? All these can be discovered from your resume.
The best product managers have the right keywords to beat the bots and the right language to attract hiring managers. In this topic, I'll show you:
Preparing for interviews is like preparing for an exam. You don't turn up to an exam and expect to ace it without any preparation. So you need to be ready before you get into an interview.
The preparation usually takes about 4-5 days before the interview. It's not the amount of work that's required but our brain needs to sleep to store information in our long term memory.
In this topic, I'll show you my secret formula to prepare for interviews, and give you the tools you need to succeed.
You'll get downloadable templates and my personal answers for each of the questions above.
Once you've passed your first 2 rounds of interview, most companies would give you some kind of take-home task to do. Usually, these tasks would come in the following forms:
In this topic, I'll show you how to complete these take-home tasks by showing you a step by step process of how I've done it. I'll even include 4 past examples from my interviews so you can use them as a guide. Topics we'll cover:
Side projects are a big advantage in the job market - it demonstrates you have the initiative to take action and not afraid to get your hands dirty.
Most great Product Managers I've worked with have some sort of side projects to build their entrepreneurial brand.
In this topic, I'll show you:
Networking is one like farming - you want to plant the seeds before you need them. The product management industry is still relatively small compared to others. Most good roles are offered around the networks before it is made public.
The purpose of networking within the industry is to become 'top of mind' when opportunities arise so you'll be the first to call. In this topic, I'll show you:
Anyone can talk theory but our courses show you how it's done. We promise you with real-life examples and templates to get you started
Our course are created by hiring managers. We promise you'll only learn the skills that Product Leaders look for when they hire or offer promotions.
Let our product do the talking.
We promise that if you don't see any job improvements in the first 30 days, you'll get a 100% refund.
Prices include a 14-day free trial and a 60-day money-back guarantee AND, Unlock LIFETIME ACCESS when you complete the course
I am currently working as the Group Product Manager at Linktree, leading a team of exceptional PMs.
Product was my first job, and it's the only job I've done for the past 17+ years. I started as a Junior PM, then moved to Senior PM, and then worked my way up to a Group PM. And not just in one type of environment but across startups, scale-ups, and corporations.
For the past 5 years, I've been building and 'white-labelling' Product Management courses with institutions like General Assembly, Melbourne Business School and Harvard Innovation Labs,
Working with education institutions gave me the opportunity to teach over 4,000+ students over 200+ classes and have helped countless students break into PM or get promoted into senior roles.
You can read more about "Why I build Product Academy here"
That's okay, check out our free product management guides to get you started
We'll show you can to answer these. common questions to ace your upcoming product interview
Bite sized guide to building an end to end product strategy
We'll show you how to write a high converting PM resume and share a unique resume template with you
I firmly believe that knowledge should be without boundaries. Access to learning should not be a barrier for anyone, regardless of their price, place and skill level.
If you are from any of the developing countries listed here please reach out to us. We are offering 90 days of free access to our Product Academy™ course, and you can also contact us anytime on Slack for help and support.