You have a few years of experience under your belt but you want to fill in the gaps of your knowledge and skill-set with a comprehensive PM curriculum.
You're interviewing for a Product Manager role and you want to round out your product interviews with best practices.
You're currently in a non-PM role but looking to break into product management within the next six months to one year.
Product Academy provides access to 2 flagship courses that help you land your perfect PM role and excel in it.
Learn the end to end fundamentals of product management over 16 in depth topics.
The course includes bite sized breakdowns of every product management topic including everything from managing ideas, building product strategy all the way to how to lead technology teams.
Learn the step by step approach to applying and securing product management roles.
This course covers topics from crafting the perfect resume, acing every interview round to networking for new opportunities.
I'm currently the Group Product Manager at Linktree.
I've taught over 3,000 students, 170+ classes at General Assembly, have over 4,000 followers on Medium and have been a product manager for over 15 years.
A few years ago I realised I was running out of hours in the day to coach students one on one. I still wanted to make sure that everyone who reached out to me had a high quality and affordable way to learn and sharpen their PM skills even if I wasn't there in real-time.
That's what led me to create Product Academy. Product management isn't just a job for me. It's a perspective that can create a positive impact in people's lives.
I hope to share this with you so you can create products that can change the world.
In this topic, we'll first help you understand what the Product function is responsible for. Then we'll dive into the role of a Product Manager and understand how they can contribute to this function.
We'll also discuss the difference between the different types of Product Managers (e.g. B2B vs B2C, physical vs digital products, Startup PM vs Corporate PM).
The topics we'll cover:
In this course, we'll teach you the end to end process from discovery, to delivery and day to day management of a Product.
We'll also overlay the product process across the product lifecycle, so you know what to do at the right time. Topics we'll cover:
Are you overwhelmed with Product ideas and product requests from the company? If yes, this s the topic for you. In this class, we teach you how to generate product ideas and how you can say "No" gracefully to your stakeholders.
Setting up objectives is one of the hardest topics in Product Management. How do you use OKR's? When is the best time to use Top Down metrics vs Bottom-Up metrics? How do I write goals that can be communicated easily? This is what we'll cover in this topic:
"Assume" and you'll make an ASS out of U and Me". Assumptions are the killer of businesses and responsible for the bad product in the market.
To be a great PM, you need to break down your ideas into Problem, Solution and Business goals. Then highlight all the assumptions in the idea so you can test them systematically. Topic we'll cover in this topic is:
You can't be a great Product Manager until you are comfortable speaking with your customers on a regular basis.
In this topic, we'll show you how you can find the right customers to speak with, how to conduct a fair interview, and how to summarise your learning using personas. The topics we'll cover are:
"If you know yourself and your enemies, you'll win all your battles" - Sun Tsu from the Art of War.
This quote is what market research is all about. You need to understand the market dynamics of your product and gain market share from your competitor's blindspots.
In this topic, we'll cover:
The term MVP is confusing. Every business has its own definition, and every product team use it differently.
- “Is a landing page an MVP? Or a beta product an MVP?”
- “Is MVP an experiment?”
- “I don’t have any technical skills, can I still build an MVP?”
In this topic, we'll debunk the myths around MVPs and how to use it properly. Topics we'll cover are:
So you’ve spent the past few weeks talking to customers, doing market research and you’ve landed on an idea that solves a real need. Now what?
In this topic, we’ll talk about the end to end process of turning insights into customer needs and how to map our features for your product. The topic we'll cover are:
Prioritisation is tricky — it’s a constant balancing of what your business wants, what your customers expect, and what your team can realistically deliver in a short amount of time. Not easy!
But don’t worry, in this topic, we’ll talk about the 3 step process to prioritising features for your MVP and how you can take your team on the product journey. Topics we'll cover:
Design is an Iterative Process. Great designs require multiple iterations to get created. It’s unlikely for a design to be right on the first go.
From my experience, even for simple features, it takes at least 3–5 iterations before it gets into coding. In this topic, I'll show you the end to end process on how to create great designs and PM's can work with designers properly. The topics we'll cover:
A product strategy is a high-level plan that describes how your product intends to achieve your companies goals.
The strategy paints a picture of what the future might look like, the current landscape, and provides a solution to a validated customer problem.
A great product strategy is stubborn on vision but flexible on details. It’s stubborn on the business goals and the customer problems, but flexible to cater for changes in market, timing and product scope. In this topic, we'll cover:
Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour.
A great roadmap ensures the product team understand what they are working towards, by aligning the product to the company’s short term and long term goals.
In this topic, we'll show you the end to end process of creating a product roadmap, what you need to do, and I'll show you a real-life demonstration using Aha and ProductBoard. Topics we'll cover are:
In these 3 topics, we'll help you understand how technology products work by giving you a crash course on Tech 101. Then we'll show you how you can lead a tech team and fight bugs in your day to day job. Lastly, we'll talk about how you can learn Agile, the proper way! The topic we'll cover are:
Your Product resume speaks a thousand words about you.
Do you have the right experience? Do you have the right product mindset? Are you a good communicator? Do you have a personal brand that's attractive to the hiring manager? All these can be discovered from your resume.
The best product managers have the right keywords to beat the bots and the right language to attract hiring managers. In this topic, I'll show you:
Preparing for interviews is like preparing for an exam. You don't turn up to an exam and expect to ace it without any preparation. So you need to be ready before you get into an interview.
The preparation usually takes about 4-5 days before the interview. It's not the amount of work that's required but our brain needs to sleep to store information in our long term memory.
In this topic, I'll show you my secret formula to prepare for interviews, and give you the tools you need to succeed.
You'll get downloadable templates and my personal answers for each of the questions above.
Once you've passed your first 2 rounds of interview, most companies would give you some kind of take-home task to do. Usually, these tasks would come in the following forms:
In this topic, I'll show you how to complete these take-home tasks by showing you a step by step process of how I've done it. I'll even include 4 past examples from my interviews so you can use them as a guide. Topics we'll cover:
Side projects are a big advantage in the job market - it demonstrates you have the initiative to take action and not afraid to get your hands dirty.
Most great Product Managers I've worked with have some sort of side projects to build their entrepreneurial brand.
In this topic, I'll show you:
Networking is one like farming - you want to plant the seeds before you need them. The product management industry is still relatively small compared to others. Most good roles are offered around the networks before it is made public.
The purpose of networking within the industry is to become 'top of mind' when opportunities arise so you'll be the first to call. In this topic, I'll show you:
See sample screenshots from the course. All content comes with a combination of bite-sized videos, downloadable templates and guides as well as short quizzes to test your knowledge.
If you're not quite ready for Product Academy, click below to check out some of our free product management guides:
Our guide on how to ace your upcoming product interview
Bite sized guide to building an end to end product strategy
Learn to write resumes that beat the bots and stay at the top of the hiring managers list
Just some of the companies where our students have received offers and roles: